What constitutes the real assets of a company? We believe, a company has two forms of vital capital. One of these, has got nothing to do with fiscal documents. Because these financial numbers reflect only an instant image of the company's current standing. They however, reveal nothing regarding the future or even the fate of the company itself. The fact that many previous giant corporations have today turned into mere sand castles, is one of the most dramatic illustrations of this reality. Then what really makes up the real prosperity of a company? This article that you read now aims to answer this very question. We believe the answer lies within the human resources and business partners of the organization. Business partnerships that are united by means of long lasting, beneficial and honest dialogue constitutes a major competitive advantage that is not prone to imitation. Especially during such times of uncertainty, these strategic partnerships represent the fundamental blocks of a company, as these treacherous times may only be overcome by joining forces and forming a unity. We, as Teknogon, merge our mission resulting from this viewpoint along with our dedication to the priorities, deadlines, impressions, goals, and even the dreams of our clients. This, is the indispensable building block of both our identity and our corporate culture.

Without doubt, no matter what we claim on ourselves, the surest and the most unbiased way of really getting to know a company is to listen to its customers. With this in mind, we asked our valued clients to describe us. Honestly, we ended up receiving really honorable dialogues. We know that this is not only a reflection of our clients' courtesy, but the sense. Mr. Onur Ehliz from Teknosa regards us as "heroes with a smiling face" in addition to Mr. Altan Vural from Barem telling about "the days we cleaned up the store together". Kiler's general manager Mr. Nihat Özdemir shares with us "the role Teknogon has played throughout his career", and Mr. Altan Akça from Carrefour informs us that "what we have achieved together has made echoes in the ranks of all their management". And when Mr. Turgut Güngör of Kipa "applauds us with great excitement" and when Mr. Tarık Karlıdağ of Migros remembers "waking our assembly team in the middle of the night to help finish the installation of a store for the coming morning", we proudly understand that our customers think of us likewise and we indeed are one big family. This year in the Retail Days fair, the phrase "turn your customers into evangelists" stuck with us the most. What really is an evangelist? This means in business life, turning your customers into audiences that promulgate and publicize you. This phrase also represents a key role of our sales policy: Our main capital is our satisfied clients. As a result of this trust as well as our belief in the dynamics of the retail sector, we have declared the year 2009 not one of crisis, but of new investments and opportunities. Without doubt, no matter what we claim on ourselves, the surest and the most unbiased way of really getting to know a company is to listen to its customers. With this in mind, we asked our valued clients to describe us. Honestly, we ended up having really honorable dialogues. We know that this is not only a reflection of our clients' courtesy, but the sense of appreciation as well.